Currently, I work as Product Manager at Rentlytics. Previously, I was a Product Designer at Vevo & Fan.TV. Check out my resume or LinkedIn for more details.
Due to a full schedule I am only taking on short-term freelance projects. Feel free to check out my most recent work on dribbble.
contact & links:
design & ux process
Learn: Conduct interviews, competitor reviews, user research & feedback. Create user stories, personas, and scenarios.
Organize: Brainstorm, communicate structure, information architecture and navigation design.
Make: Wireframes and rough prototypes. Find feasibility with engineers and the team. Rinse & Repeat.
Design: Visual, interface and interaction design. Rinse & Repeat. Functional specs and production design.
When I started at Vevo one of my first projects was the app for Android. Since then, I have worked on three design variations: a 2.0 version with the feed feature, a Material redesign and the current simplified version.
Working closely with the Android development team, the lead designer and product managers, I have worked on concepting features, prototyping with InVision, visuals and UX design, as well as production design with tools like Zeplin and Sketch.
Below is the Lollipop Material OS design released July 2015 and Vevo’s simplified rebrand from the beginning of 2016.
Lollipop was a step one in the products simplification and aligning our brand with Material Design. We wanted to refocus the UX around Discovery and took the first step towards app personalization. Our KPIs were to increase streams per session and retention.
The rebrand, the darker version, took this a step further.