Since starting at Plastiq in January 2020, my world has focused on small business growth, and I was explicitly hired to lead the design of the Plastiq Accept product vertical.
Shortly after the Plastiq Accept launch in May 2020, we began to iterate on new features and improvements quickly, and as a result, I could innovate daily with the Plastiq team.
Throughout my time at Plastiq, I launched multiple iterations of Accept, tackled a UX redesign and rebrand, and partnered with groups across the organization to improve the internal tools.
Plastiq Accept won “Most Innovative Product of 2021 – SMB”
About Plastiq
“Plastiq is at the forefront of digital transformation for the SMB economy. We enable SMBs to scale faster with easy access to working capital, freedom of choice in B2B payments, and modern payments automation. It all adds up to what SMBs need most - healthy cash flow.“ Source
Plastiq Accept
An innovative payment acceptance platform at zero cost to businesses. Getting payments in bank accounts faster and allowing companies to send and track payments efficiently.
Role: Lead Designer
Team: Product Managers and Web Engineers
Projects:
Accept Launch
Guest Checkout
SDK - Imbedding guest checkout on partners' websites
Terminal Payments
Plastiq Product UX Redesign & Rebrand
Goals:
Create a unified Plastiq Accept and Plastiq Pay product with one navigation and login
Form an improved user experience with smooth transitions from Plastiq marketing to registration to daily activation
Simplify and enhance product feature flows to increase funnel completion
Adapt the new brand design seamlessly into a more modern visual aesthetics and user experience.
Construct a new component library to facilitate future feature development
Develop the baseline functionality; all existing functionality must be a priority along with existing marketing material
Role: Designer
Team: Two product managers, two designers, and countless engineers