When starting at Strava, I dived headfirst into Growth Design. There I focused on delivering a great user experience across logged-out and new user paths. As a team, we continually iterated on quantitative and qualitative metrics to build a productive user experience. I facilitated user interviews to understand user behavior and remove obstacles from the Strava product flows. We continually sketched ideas and experimented for long-term success.
About Strava
Strava is Swedish for “strive,” which epitomizes our attitude and ambition: We’re a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we’re searching for new ways to inspire athletes and make the sports they love even more fun.
Strava turns every iPhone and Android into a sophisticated running and cycling computer (and we work with your GPS watches and head units, too). Start Strava before an activity and you can track your favorite performance stats, and afterwards, dive deep into your data. Source
Routes Research
Over 2 months, as part of roadmap planning, the growth team researched the value of Routes. Are existing Routes features something Strava should invest in for the future?
Role: Facilitator, interviewer, designer
Team: Director of User Research, contract researcher, product managers, and design partner on the Growth team
Strava Local Routes
Goal: Increase the number of visitors by creating additional pages for cycling and running routes worldwide.
Role: Designer
Team: Product manager and five web engineers
Projects:
Single route page design to combine the logged-in and logged-out experiences
Improve content discovery for the City Guide pages
Enhance the Local Routes page to house thousands of cities and create an easy way to index pages for SEO
Sponsored designs for potential partners